Every industry and business will find varying success with different tactics-and that’s due to the different products and customers. There’s no one-size-fits-all marketing strategy for building an email list. After all, trust takes years to earn and seconds to lose with ISPs. Damaged sender reputation: Send to a spam trap or see consistently low engagement rates, and inbox service providers (ISPs) will stop receiving your messages.Email service provider (ESP) shutdown: Damage your sender reputation, and ESPs (like Twilio SendGrid) will shut down your account, preventing you from using them to send emails.
Risk of deny lists: Get marked as spam too often, and you might end up on a denylist (and that means your emails won’t get delivered at all).When they get a surprise message in their inboxes, they’re more likely to mark it as spam or ignore it.
Poor engagement: Don’t hurt your deliverability in the long run, which is what you’ll do when you send email to subscribers on a purchased list who didn’t explicitly consent to receive your emails.Here’s why buying or renting an email list is a big no-no: Like with most things in life, you can’t shortcut your way to success. And it’s as easy as entering your credit card. And while the renter never actually sees or enters emails into their list, they instead rent a list from someone else for a predetermined period.īoth purchased and rented email lists are offerings from companies that claim to have thousands of “legitimate” emails that can help you create more leads and make more money. A rented email list is one that the owner has complete control over. rented email listsĪ purchased email list comes with email addresses, names, and potentially additional data about people who opted into receiving affiliate emails. We’ll provide more context and clarification, but just know that the short and long answer is no. So can’t you just skip the list-building process and buy or rent a list? User acquisition: Email is the primary customer acquisition channel for 81% of small and medium-sized businessesīuilding an email list from scratch isn’t easy.Click-through rate (CTR): Email has an average of 2% CTR, while the average CTR on social media is around 0.88% to 1.55%.Organic reach: Email average open rate hovers around 18%, while a typical Facebook post has just a 5.2% average reach.Return on investment (ROI): Email marketing produces a $38 ROI for every dollar spent.User count: Email users are 4.4 billion strong worldwide.User preference: Email is the preferred channel for business-to-consumer communication.Here are other eye-opening statistics that show just how advantageous an email list can be to your business: As long as you maintain a strong sender reputation and high email deliverability, you’re golden. You own it-not Google, not Facebook, and not Twitter. And any social media platform can block your account or force you to pay-to-play to get in front of your followers. Google can turn off your search engine optimization (SEO) juice overnight, switch up the algorithms, and tank your organic traffic. So unlike traditional advertising or sponsored posts on social media channels, your email subscribers explicitly ask to receive your messages.Īnd your list is something platforms can’t take away. But email is (or should be) an opt-in channel. That’s right-it’s something you actually own.
Your email list is one of the most valuable assets your marketing team owns. How can you build and send with a trusted email service provider?.
SCRATCH A MILLION OFF MY CHECKLIST 3 YEARS AGO HOW TO
Not sure how to make it happen? You’ve come to the right place. However, if you follow the right steps, strategies, and best practices, you can build a profitable list to grow, nurture, and convert. Growing an email list takes time, know-how, and patience. Starting a homegrown, organic email list is hard work, but it’s definitely better than buying or renting an email list (that’s a no-no-more on that later). So whether you send marketing or transactional messages, you need to build an email list from scratch that you can trust. Then again, any stellar marketing program starts with a tried-and-true list. An email list is the life force of your email program.
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